Insights & Trends in Sales Force Automation
Unveiling the Power of Customer Profiling: Your Gateway to Retail Success
In today's era of information abundance, gaining a deep understanding of your customers is mission-critical. For Consumer Packaged Goods (CPG) companies, gaining insights into their physical retail stores is a strategic imperative. It empowers field sales teams to...
Mastering Summer Sales: Unveiling the Power of Asset Management for CPG Companies
As we dive into the sizzling summer, the battleground of the beverage market has shifted from store shelves to the realm of refrigerators and freezers. With thousands of different beverage varieties vying for a spot in these limited cold storage spaces, the...
Unveiling the Success Story of Swire Coca-Cola’s Digital Transformation in the CPG Industry
In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, staying ahead of the curve is not just an option – it's a necessity. Swire Coca-Cola, a renowned player in the industry, has showcased a remarkable journey of digital transformation that...
eBest Mobile:2022 Top 10 Field Force Solution Providers
Salute 2021 – eBest annual summary
2021- Strive for the digital transformation road
Una transformación de la cadena de suministro digital es la mejor estrategia en tiempos del COVID-19
El autoservicio, los pedidos contactless (sin contacto) y la ejecución minorista basada en dispositivos móviles son formas de digitalizar la cadena de suministro e implementar prácticas comerciales que garanticen la salud y seguridad continuas de los miembros del equipo.
A Digital Supply Chain Transformation is Best COVID-19 Strategy
Self-service, contactless orders, and mobile-based retail execution are ways to digitize the supply chain and implement business practices that will ensure the ongoing health and safety of team members.
Una estrategia inteligente para intervenir en el “momento de la verdad”
Con tanta competencia, el éxito en el estante es más que el diseño del empaque, las promociones comerciales y la colocación del estante al nivel de los ojos.
A SMART Strategy to Affect the Moment of Truth
With so much competition, success at the shelf is more than package design, trade promotions and eye-level shelf placement.
Cinco lecciones para ser exitosos en América Latina
¿Cómo pueden las empresas de bienes de consumo encontrar el éxito de las marcas en América Latina?
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